Included are ten colleges from the Southeastern Conference, six colleges from the Atlantic Coast Conference, three colleges from Conference USA, two each from the Big Ten Conference and Sun Belt Conference, and one college from the Big 12 Conference. The sponsorship, which was made through IMG College, includes 25 states, seven conferences, and the entire area of Zaxby's locations. Zaxby's is "The Official Chicken of Sports Fanz®" and has collective intellectual property rights at nearly 30 Division I colleges through 2015 through a deal with their football and basketball teams. John Wes Townley's Zaxby's NASCAR Camping World Truck Series truck in 2013 California, however, has none in reality. In October 2008, the video game Midnight Club: Los Angeles featured Zaxby's as a restaurant on the streets of Los Angeles. Zaxby's 2013 commercials featured David Alan Grier and Waylon Payne, with comedian Wayne Brady and actress Leigh-Allyn Baker. In 2012, the chain featured celebrities Rachel Dratch, Chris Kattan, Jill Hennessy, Lee Ann Womack, and National Football League linebacker Clay Matthews in its commercials. 20 celebrities included Doris Roberts, E! News host Giuliana Rancic, Jaime Pressly, Ryan Stiles, and musician Little Richard. and Michael Teutul, Béla Károlyi, Fred Willard, Paul Sorvino, and Mike Ditka. In 2009, celebrities included Orange County Choppers Paul Teutul Sr. The celebrities of 2007/2008 included Laverne and Shirley stars Penny Marshall and Cindy Williams, Bobby Allison, Diana DeGarmo, Herschel Walker, Evander Holyfield, Elijah Kelley, Lorenzo Lamas, Cody Linley, Jerry Rice, John Schneider, Alyson Stoner, Kerri Strug, Richard Thomas, Richard Karn, Reginald VelJohnson, David Garrard, and Spud Webb. In late 2007, the chain began running a series of commercials featuring celebrities eating Zaxby's menu items. Since the December 2013 announcement that Zaxby's would begin to offer the Coca-Cola Freestyle machine at their locations, the decor in the fountain drink dispensing area has been dominated by that distinctive dispenser and other Coca-Cola branding.
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